Taco Bell | Fry Again
Fans love Nacho Fries and the trailers that announce their return. We created this trailer in a social, fan-led way by inviting our 1.9M Twitter followers to our virtual writer’s room.
We launched a social Writers’ Room
First, we launched “The Thread”, a social writers’ room where fans could pitch ideas. Over the course of 2 days, we asked our fans a series of prompts and polls - writing the script in real time. We continued to engage our fan base during production and up to the release of our trailer, too.
Then, we made the trailer.
